I’m going to skip the fluff and get right into the conversation. If you’re an ecommerce business and want to improve your email marketing efforts, here are 10 proven strategies to supercharge your email list.
Create an opt-in form with an enticing incentive. Whether it’s a pop up, on-page, exit opt-in or all three, you’ll need to make sure the method you’re using to collect emails is setup correctly and offers a great incentive. Customers are more likely to hand over their email addresses if you give them an ‘ethical bribe’. This can be $5 off their first purchase, free shipping or a 15% discount.
Newsletter checkbox at checkout. This is probably one of the most old school ways of getting customers email addresses, but it works. Give your visitors the option to opt-in when they create an account or make a purchase. This will help increase your subscribers daily.
Add a link to an opt-in offer in your email signature. Every email sent from your website should contain your opt-in incentive in the signature. From order confirmations to the tracking and shipping confirmation, each interaction with your customer gives you another opportunity to get them on your list.
Create a homepage as a squeeze page. You don’t have to gate your products and require visitors to subscribe just to browse your products. Creating a full page opt-in form like Jessica Alba’s, the Honest Company, helps remove other distractions that stop customers from signing up. Just make sure you have an easy to see “No Thanks” button that makes it easy for people to bypass.
Create a survey that include an incentive. Customers love to give feedback, especially if it comes with an additional incentive. Poll your audience to gather more information about your services or products offered, while offering a freebie at the end.
Run a contest and collect emails. Choose one of the most popular products on your site and use it to run a contest. Require entrants use their email to enter the giveaway.
Setup a rewards offer. Rewards work similar to contests with one major difference – the customer can redeem these instantly. Once a person signs up for your rewards program, they’ll be asked to follow your brand on social media, share a link, give a coupon, or refer a friend in order to receive a discount.
Create exclusive content and weekly tips. Selling a product is only one aspect of ecommerce, creating content is the other. You can offer daily or weekly tips by email on how to use your products, hacks or even styling tips. Constantly providing your customers with value will get them interested in signing up.
Build retargeting email campaigns. This is also called an abandoned cart campaign and can be used in combination with a discount, plus a link to subscribe to your list.
Use paid advertising to push more traffic. Finally, the most important. Use paid traffic, influencers and partnerships to push more traffic to your website. Let’s face it. You can’t convert customers to subscribers if you have ZERO visitors coming to your site. Get more targeted traffic to your online shop by implementing Facebook or Instagram ad campaigns, for as little as $5 per day.
All great tips!
I think ecommere stores will find a lot of value in this list.
I typically buy wholesale and sell retail, and was curious to see what your tips were!
It’s funny how many brands I find that aren’t utilizing their email list effectively.
To really hone in the point: email is the NUMBER ONE way to sell to your customers other than your website!
It’s crazy how good the conversion rates are!
Arsha I’m enjoying your posts and look forward to reading more! <3 Keep up the great content!
-Tiffany | The Success Mountain